It’s only when we understand the market terrain, the user and the objective task better that we can develop a user experience that is result-driven and engaging for the users.
Intelry, realizing dreams.
User Research is an investigation into the pain points, need state, requirement set of users – it establishes the context of user requirements and gains insight in relation to the product being designed. Its scope is broader than the UX research in a sense that User Research tries to uncover not just behavioural but attitudinal, aptitudinal, preferential, hierarchical, environmental & logistical aspects to name a few of user requirements set. Intelry Inc. uses an array of tools, methodologies and techniques are employed to conduct user research, in order to draw conclusions, unearth problems and ascertain facts that are vital to the UX Research & Design Process.
User Research feeds valuable insight into the UX Research and Design process. Some of the notable qualitative methodologies in UX research are good old fashioned stakeholder engagements to discover the best use cases scenario through qualitative & contextual inquiries, personas, card sorting (great for information architecture and setting up naming conventions), diary studies and in-lab testing. When opportunity presents itself then definitely go for ambush/guerilla testing on the streets – vox pop style videos. Quantitative methods are also very useful like questionnaires, polls, first-click testing, eye tracking, heat mapping, web analytics and A/B testing are also useful in understanding the inclination of user groups and biases.
A great end-product is heavily dependent on building a wonderful UX which itself is absolutely dependent on the quality of user research that goes in. It’s the best way to save the cost of resources and time being employed risk of building a product that users will simply hate, to put it mildly.
Intelry inc. has a firm stance on the importance of user research and it’s embedded in our way of thinking, processes and overall culture. It’s how we are able to take out the guesswork and build UX on compelling arguments that are backed by evidence.