Digital Marketing & Data Analytics is Critical for Business Decision Making
It's a fact well understood by the business and digital marketing professionals that data analytics and insights plays a critical role in transforming customer experiences that affects the overall business performance. The challenge is not as much in collecting the data, instead, it's knowing why we collect what we collect and what impact does it have on our business.
What is the right approach to Digital Marketing and Data Analytics?
At Intelry, we first try to understand your business model and then further investigate your business objectives in order to gain clarity about your growth trajectory. This helps in defining business cases (use-case) and draw up strategies and tactics that would require data tracking.
Where does the customer fit in the Digital Marketing and Data Analytics?
A typical business case would evaluate an offer against which a customer journey is mapped out. Taking a customer-centric approach we define various paths a potential customer could take to land on the point of conversion – data analytics tracks this entire course of journey to this very moment-of-truth where a visitor becomes a prospect and a prospective customer becomes a purchaser.
In advance analytics we explore the means to increase the cart size, purchasing frequency and increase customer loyalty.
Digital Marketing & Data Analytics Packages
In our Digital Marketing & Analytics service, we offer 3 packages. Once we have studied your business model and marketing objectives we can further recommend which package would best meet your requirements:
Starter
/ month
Gets you started with the basic digital marketing & social media engagement for your brand.
Time Allocated = up to 10 hrs
STRATEGY
- Basic Awareness & Engagement
- Website Goals & Conversion = 1
- Lead Generation Campaign = 0
CONTENT
- Original Social Posts per week = 1
- Social Cover Design = 1
- Blog Post & Social Share = 1
- Web/Social Research Article = 0
- Video Post = 0
CAMPAIGN ENGAGEMENT
- Display Ad Design = 1
- SEM Ads = 2
- SEM Keyword Planning = Yes
- Landing Page Design = 0
MANAGEMENT
- Reporting = Yes
- Google Analytics = Yes
- Media Management = Yes
- Campaign optimization = Yes
Advance
/ month
Lets you take advance measures to engage your audience on digital and social media. It covers all the STARTER deliverables ++ more
Time Allocated = up to 20 hrs
STRATEGY
- Generate leads & sales
- Website Goals & Conversion = 3
- Lead Generation Campaign = 1
CONTENT
- Original Social Posts per week = 2
- Social Cover Design = 2
- Blog Post & Social Share = 2
- Web/Social Research Article = 1
- Video Post* = 1
CAMPAIGN ENGAGEMENT
- Display Ad Design = 2
- SEM Ads = 6
- SEM Keyword Planning = Long-tail
- Landing Page Design = 1
MANAGEMENT
- Reporting = Yes
- Google Analytics = Yes
- Media Management = Yes
- Campaign optimization = Advance
- Media Plan & Recommendations = Yes
Ultra
/ month
Enables your brand to aggressively pursue marketing objectives on digital and social media. It covers all the ADVANCE deliverables ++ more
Time Allocated = up to 30 hrs
STRATEGY
- Growth Marketing
- Website Goals & Conversion = 5+
- Lead Generation Campaign = 3
CONTENT
- Original Social Posts per week = 3
- Social Cover Design = 4
- Blog Post & Social Share = 4
- Web/Social Research Article = 2
- Video Post* = 2
CAMPAIGN ENGAGEMENT
- Display Ad Design = 4
- SEM Ads = 12
- SEM Keyword Planning = Extensive
- Landing Page Design = 3
MANAGEMENT
- Reporting = Yes
- Google Analytics = Yes
- Media Management = Yes
- Campaign optimization = Extensive
- Strategic Media Planning = Yes
Got A Question?
Our experts are ready to answer your questions and assist you with your dream project.