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Mobile Application Development

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Why You Need Mobile Application

Social Engagement

Miniaturization of technology has been the focal point of the industrial progress, which expressed its best yet manifestation in the form of a smartphone. An ensemble of technologies integrated within a single device does make it the most powerful and versatile peripheral of our daily lives.

The enormous utility of a smartphone makes it an ideal device for facilitating user engagement for one simple reason that it's constantly switched-on and connected to the user.

Benefit of Responsive

Digital engagement has been completely transformed with the paradigm shift of first-device amongst users.

The dominance of Mobile-first user behaviour has enabled mobile applications to strengthen the brand engagement, customer experience, connectivity and conversation amongst user-base, comprising of customers, service staff, operations and many other businesses stakeholders from internal business units to external vendors in the supply chain.

Easy to Communicate

Accessibility is a two-way street, where the business organization and her customers should both be able to instantly connect with each other. A mobile app goes a long way in delivering this instant connection, through notifications, status updates, live chat, inquiry, problem resolution etc.

Because of mobile phones being the first-device of engagement, it just makes more sense to enable the device users to connect with the business organization through a mobile app.

Understand value

Value to customers in relationship management and retail experience is immense with a mobile app. In our busy lives, most of our decision is made on the move, while we are commuting, meeting up with friends, hiking a trail, having a chat with a colleague or spending quality time with family.

These are the moments when conversations inspire actions; thoughts trigger an inquiry; users at this instance use the most instance and accessible device, which most of the times is not a laptop or desktop, rather it’s our smartphone. If a business or a non-commercial entity wants to add value to its user-base, then a mobile app is the way to go.

Native Application

Native mobile apps as its title might suggest is inherently designed to work on a specific platform or Operating System. The two popular native platforms include Apple's iOS and Google’s Android, these native platforms enable an app to maximize the operational utility of the device i.e. smartphone, which greatly enhances the user experience. Some of the benefits include:

  • Device feature utilization – App has access to features and configuration pertaining to the Platform
  • Speed & performance
  • Access to device hardware
  • Works Offline because the app is completely downloaded on to the device
  • Relatively more secure
  • Relatively fewer bugs
  • Better User Experience, User Interaction and Device Intuitiveness because the user is already familiar with the platform/OS the app is running on

Web Application

A web-based app has its business logic running on the server-side and minimum memory is occupied on the user device. Typically it's a responsive design that is run by a browser and written in HTML5. This also means that a web app doesn't have to build and maintain apps for separate platforms, thus saving a business time and money. 

There is also no need to install them from an application platform store. Because the database is maintained on the internet server, the user device can grab the required data irrespective of the platform. Web apps became more popular with the onset of Android Progressive Web Apps (PWA)  and iOS web app for iPhone that delivers a mobile app-like experience via a web browser. 

One of the strong arguments in favour of Web apps is that if the app doesn't need to use on-board features like a GPS, accelerometer and complex gestures or camera then the simplicity of a web app is worth considering, especially when it can bypass the app stores and a user can simply save the URL like an app icon on the home screen.

Hybrid Application

As the name suggests, a Hybrid app has certain qualities of a Native app i.e. it can be downloaded from iOS or Android platform app store at the same time it has the flexibility of a web app as it's built on HTML5, CSS and Javascript which makes it platform agnostic. Enabling a hybrid app to work via a device browser.

Hybrid apps are faster to build and feel like a native app, however it doesn't have the same access to the mobile OS as a Native does which uses Java for Android and Swift for iOS platforms.

What mobile app is right for you?

Native App
If you require high-performance, graphics, access to the phone hardware features then Native is the right bet. A native app is time-consuming and expensive to build and then again to maintain in a distributed code base for iOS and Android; if you want to deliver the best user experience that Native is known for.
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Web-based App
If you want to mirror the content off of your website yet give the user easy means of access without having to deploy the app on Android or iOS stores and you want something fast and not dependent on high-performance then Web app is a good choice.
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Hybrid App
A Hybrid app is a single code base that is cheaper, faster and easier to build than the Native app. It's not the right choice if you have high-performance requirements or you need to access most of the device hardware functionalities. Hybrid apps require an internet connection to access all the features.
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